It's brilliant: my favorite business author, a top-10 TED talk, and prima facie evidence of the power of words and pictures together - what's not to love about this?
For a few years, I've been exploring how to do this, and until recently, it was pretty much like a lot of other video productions (hence, beyond my skill set). Then I discovered Sparkol VideoScribe - a very clever piece of software (apps, too) that basically provides animated hand-illustrations to sequence into a movie. The idea is simple - but not necessarily easy to make great. VideoScribe is a powerful tool, but like with any tool, it is more important what you are building than how you build it.
Important: start with a concise, thoughtful script. Spend the time getting this right - or else the rest of the piece will be crap. Spend some time on story-boards, but VS is flexible enough that you can rapidly try ideas and change on the fly. Then sequence the elements you want to "draw" to fit a voice-over of the script. Add a musical background track (surprisingly, this may be the feature that really ties together the final output) and a voice-over. Then render it, and post to YouTube or Vimeo.
Here are a couple of my initial experiments:
This one promotes my workshop at the Center for Non-Profit Management Bridge To Excellence event ("Telling Your Story the Pixar Way"):
This is a more educational piece for The Transit Citizen Leadership Academy at Lipscomb University which links the need for more transit options in Nashville to essential quality of life issues. The team loved it, and they hope to get it played as a PSA in the region:
So what do you think?
Is it cool? Is it more than cool? Does this sort of medium improve understanding?
Want to see your idea illustrated? Holla - I may know a guy...